PRIVACY AND PERSONAL DATA PROCESSING POLICY

1. General Provisions
1.1. This Privacy Policy (hereinafter referred to as the "Policy") applies to all visitors and users of the website www.blprs.com (hereinafter referred to as the "Site").
1.2. The Controller of the users' personal data is the Administration of the Site www.blprs.com (hereinafter referred to as the "Controller", "We", "Us").
1.3. By using our Site, you provide your unconditional consent to the terms set forth in this Policy. When registering or placing an order, the user provides explicit consent to the processing of their data by checking the appropriate box.
1.4. If you do not agree with these terms, please refrain from using the Site.
1.5. The processing of personal data is carried out in accordance with the General Data Protection Regulation (GDPR) of the EU, the Law of Ukraine "On Personal Data Protection", the Law of Ukraine "On E-commerce", and other applicable legislation.

2. Terminology
Personal Data — information or a collection of information about a natural person who is identified or can be specifically identified.
Processing of Personal Data — any operation or set of operations such as collection, recording, organization, storage, adaptation, alteration, retrieval, use, disclosure (distribution, implementation, transfer), anonymization, or destruction of personal data.
User (Data Subject) — a person who browses or uses our Site.
Cookies — small text files stored on your device while browsing the Site.

3. What Information We Collect
3.1. Information you provide directly:
Full name (first name, last name, patronymic);
Email address;
Delivery address;
Shoe size and other personal preferences;
Additional comments left with orders.

3.2. Information collected automatically:
IP address of your device;
Data about your operating system and browser type;
Session duration and time of visit;
Browsing history and traffic sources;
User activity (viewed items, items added to the cart).

3.3. Data from social networks:
When authorizing through social networks, we may receive basic public information from your profile (e.g., name and email).

4. Purpose of Data Collection and Processing
4.1. We need your data to:
Conclude and execute purchase and sale agreements for goods;
Process, manage, and arrange logistics for your orders;
Keep in touch regarding the status of your purchases;
Provide high-quality customer support;
Improve the Site’s functionality and services;
Analyze user experience and prevent fraudulent activities.

4.2. With your consent, we may also:
Send informational materials about promotions and new arrivals;
Create personalized offers;
Conduct surveys to improve our services.

5. Legal Basis for Processing
We rely on the following legal bases (in accordance with Article 11 of the Law of Ukraine "On Personal Data Protection" and the GDPR):
Performance of a contract to which the data subject is a party (to process orders).
User consent — for marketing and promotional mailings.
Legitimate interest of the Controller — for web analytics and service security.

6. Cookies and Analytics Tools
6.1. Categories of cookies we use:
Essential — necessary for the proper operation of the Site (e.g., shopping cart, login).
Analytical — to collect visit statistics (Google Analytics).
Marketing — to set up relevant advertising (Facebook Pixel, Google Ads).
Functional — to save your individual settings.
Managing cookies: You can independently configure or delete cookies in your browser settings. Disabling essential cookies may limit the functionality of the Site.

7. User Rights and Inquiries
In accordance with Article 8 of the Law of Ukraine "On Personal Data Protection" and GDPR norms, you have the right to:
Know the sources of collection, the location of your personal data, and the purpose of its processing.
Gain access to your personal data.
Request the correction of inaccurate information or its deletion (the "right to be forgotten").
Restrict the processing of your data in certain cases.
Receive your data in a structured electronic format (data portability).
Withdraw your consent to data processing at any time.
Lodge a complaint regarding the processing of your data with the relevant government authorities or courts.
How to exercise your rights: Send a written request to the email address info@blprs.com. We commit to reviewing your request, making changes, or deleting data within 30 calendar days of receiving the inquiry.

8. Disclosure of Data to Third Parties
8.1. Your data may be partially transferred to:
Logistics companies and postal operators strictly for order delivery purposes;
Payment providers for secure transaction processing;
IT service providers (hosting, technical support of the Site);
Government authorities (only upon an official and legal request).

8.2. International transfer:
Certain partners of ours may process information outside of Ukraine. We guarantee to maintain the level of data protection by applying standard contractual clauses and other mechanisms recognized by the legislation.

9. Security and Storage Location
9.1. The personal data database of users is stored on secure servers of the hosting provider that ensures the operation of the Site.
9.2. To maintain confidentiality, we implement the following measures:

Encryption using the SSL (HTTPS) protocol for data transmission.
Regular database backups.
Restricting access to data exclusively to authorized personnel.
9.3. In the event of an incident threatening data security, we commit to notifying users in a timely manner.

10. Data Retention Period
We retain data only as long as required for the purpose of its collection:
Order and financial transaction information — 3 years (or as required by current legislation).
User profile — until you request the deletion of your account.
Data for newsletters — until you withdraw your consent.
Cookies — typically up to 2 years or until manually cleared in your browser.
Upon the expiration of these periods, the data is securely destroyed or completely anonymized.

11. Children's Privacy
Our Site is not intended for individuals under the age of 16. We do not knowingly collect data from minors without the permission of parents or guardians. If you discover that a child has provided us with their data without your knowledge, please contact us for its immediate deletion.

12. Amendments to the Policy
12.1. We reserve the right to update this document periodically.
12.2. Users will be notified of significant changes by the publication of the updated version on the Site.
12.3. Continued use of the Site after changes means your agreement to the updated Policy.

13. Contact Information
If you have any questions about this Policy or wish to update/delete your data, please contact us:
Email: info@blprs.com
Website: www.blprs.com